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Ecommerce Ebooks & Guides

WBX Commerce exists to help brands increase sales and reduce costs. Throughout the year, our ecommerce experts contribute to ebooks and guides with their unique opinions, insights and experience. These content resources also include WBX Commerce data and insights so brands can better navigate the complexities of ecommerce today.


Ultimate Guide to Amazon Selling – Seller Central and Vendor Central

When it comes to selling on Amazon, it can be hard to decide which strategy makes the most sense for your brand:  

  • Vendor Central 
  • Seller Central
  • Or a combination of both

Luckily, WBX Commerce is skilled at marketplace prep for Fulfillment by Amazon (FBA) and is an Amazon Seller Fulfilled Prime (SFP) and Fulfilled by Merchant (FBM) certified partner. In this guide, our Amazon experts list the pros and cons of each Amazon selling option to help your brand streamline its business with the right fulfillment choice for you. 

Read Now


Guide: Acquiring and Retaining Customers on Amazon in 2022

With Amazon continuing to rapidly grow, earning new-to-brand customers (and keeping them) has never been more important. That’s why WBX Commerce created this guide to advise brands on how to acquire and retain customers in 2022 — and beyond.

Advice includes:

  • How to identify and acquire new customers on Amazon
  • Ways to optimize the customer journey
  • Personalizing the Amazon customer experience
  • Tactics for customer retention on Amazon
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How to Advertise on Amazon: A Guide for 2022

Advertising with Amazon is critical to succeeding on this marketplace. However, with digital advertising options ever-expanding and best practices always changing, it can be hard to understand where and how your brand will reap the most rewards. Good news: We’re here to break down the latest in Amazon advertising for you. 

Read this guide to learn: 

  • About all the different types of Amazon Ads available to brands
  • How Amazon Ads work (and how to capture attention where it matters most)
  • How to optimize your Amazon Ads with data
  • Why leveraging an Amazon agency is a smart decision
Read Now

Ebooks & Guides Archive

Brand Guide to Success in Modern Commerce

Selling on Walmart Marketplace: A Step-by-Step Guide