Amazon vs Walmart: Which marketplace is better for sellers? Learn more about why you should sell on Walmart and Amazon in this quick FAQ from WBX Commerce.
Learn More!
WBX Commerce takes a pragmatic data-driven approach to product listing optimization.
Both Amazon and Walmart are great options for sellers. Each offers its own benefits, and customer behavior on each platform tends to be unique. Whether you ultimately choose to sell on one or both, you should take note of the following to see how the nuances of each platform can match up to your brand’s goals.
Walmart is a relative newcomer when it comes to third-party sales—its Walmart Marketplace only launched in 2009. However, in the past few years it has been catching up quickly. In 2016, Walmart acquired online marketplace Jet.com, and in 2020 it began to allow Shopify sellers to list on its website. This means two things for brands.
First, with fewer third-party sellers than Amazon, there is more opportunity to establish your brand before anyone else can (think resellers). Second, Walmart is red hot. Its sales have increased 74% during the pandemic alone, though that’s part of a bigger recent trend for the company. In other words, making the effort now to develop a presence through Walmart means you will have the chance to participate in its rapid growth story in the coming years.
Of course, this doesn’t mean that you should, or can, ignore Amazon. It’s true that, compared to Walmart, you will face more competition from its wider seller base. Furthermore, brands listing on Amazon will have to work harder and strategize better to establish themselves.
However, due to its size, Amazon also offers a larger customer base. Access to its massive number of users (including 112 million people on Amazon Prime), who have helped Amazon grow to take up 44% of the US ecommerce market share, means that the effort is worthwhile.
Amazon offers other perks for brands too. Conscious of Walmart’s physical presence, it is always looking for ways to increase “last mile” delivery capability, which helps you to improve customer service and satisfaction. What’s more, Amazon offers enhanced brand content, which means with good planning and the correct tools, you can place more of your products on the right customers’ web browsers at the right time.
Many brands look at the differences in these two platforms and find themselves asking, “Which marketplace is better for me?” While WBX Commerce generally advises brands to list on both platforms, you need to fully understand how your brand’s goals match its offerings by integrating data and analytics into your decision-making.
WBX Commerce powerful platform helps brands assess market demand, manage inventory, sell more product, and grow their businesses all through one convenient software package. Its marketplace management solutions for Walmart and Amazon can help you spot trends, track customer lifetime value, understand promo code and sales performance, and direct customers to your brand’s site through promotions and deals.
By contacting WBX Commerce, you can take the first step toward getting the insights you need to accelerate your online business growth. WBX Commerce is waiting.
The WBX Commerce Health Report is a great first step in optimizing your listings. Our in-depth report gathers data from your listings, keywords search data, and competitive listings to score your listing and provide data-backed recommendations on opportunities and optimizations.
Get an in-depth analysis of each of your listings by ASIN, along with a WBX Commerce Opportunity Score to help you prioritize the listings to focus on first.
Understand where your listings are potentially missing out on sales because they aren’t indexing for search. See how often your product indexes for a given keyword.
Know how the amount and quality of your reviews are trending over time.
Grasp the market share potential and gain insights into your direct competitor’s marketplace performance.
