image of WBX Logo Commerce Blue
About WBX

Performance-Focused Advertising

LEARN MORE
Amazon ad for Advanced Partner
Amazon ad for AdTech reseller
Amazon Marketing Cloud badge

About WBX

WBX is an Amazon Preferred Partner Agency, specializing in sponsored ads, DSP and Amazon Marketing Cloud (AMC) technology, that helps consumer brands grow through data-driven advertising strategies.

 

WBX combines expert campaign management with its proprietary WBX Glass® platform to deliver audience targeting, campaign optimization, and advanced reporting powered by Amazon Marketing Cloud. WBX works with endemic & non-endemic brands across CPG, Health & Wellness, Toys & Games, Auto, Legal and more to improve advertising performance, drive brand engagement and maximize return on ad spend.

Infographic showing the process after a shopper abandons a cart, including audience targeting, ad campaigns, profit growth, and tracking with WBX Glass.
Infographic explaining the process after a shopper abandons their cart: creating target audiences, advertising, reducing abandonment rates, and tracking with WBX Glass.

Our Leadership

Carl Wartzack headshot

Carl Wartzack

President & CEO
Linkedin
Steve McCord headshot

Steve McCord

Chief Technology Officer
Linkedin
Drew Kramer headshot

Drew Kramer

Senior VP, Strategy
Linkedin
Tyler Flippen headshot

Tyler Flippin

Senior VP Sales & Partnerships
Linkedin
Allissa Oberle headshot

Alissa Oberle

Director of Ad Operations
Linkedin
Matt Russell headshot

Matt Russell

Director of Client Services
Linkedin

Our Winning Strategy

Grow Profits Data Activation Icon

Amazon Data Activation with WBX Glass®

WBX Glass® connects Amazon Search, Amazon DSP, and Amazon Marketing Cloud into one real-time decision engine to see exactly which audiences, products, and messages lead to sales
Custom Audience Icon

A large library of custom AMC audience templates

We’ve built a robust set of reusable audiences that go well beyond what’s available via basic instructional query examples—enabling more precise targeting at scale.
Grow Customers Icon

Grow New and Repeat Customers

We use those custom AMC audiences to target customers who are most likely to purchase with the right messages at the right time. This results in optimized ad spend and increased customer lifetime value for your brand.

Amazon DSP Technology Integration

We’ve built purpose-built technology to integrate directly with Amazon DSP—enabling scalable campaign activation and management, powered by AMC audiences and insights.

Our Values

Make it Happen

We assume ownership, understand the data, take action and make it happen. We do this with honesty and integrity to deliver success to our partners and teammates who rely on us.

Learn and Teach

We create a continuous cycle of learning and knowledge sharing among our teammates. Diversity of thought, experience and background makes us better.

Always Innovate

Our collective experience inspires our curiosity for innovation and desire to overcome complex challenges. We create game-changing technology and drive growth through data-driven decisions.

Empower Our Partners

Our customers are the reason we exist. We relentlessly seek to understand their business, partner for success, deliver results and exceed expectations.

Enjoy the Journey

We celebrate our wins and learn from our challenges. We give back to the communities where we live and work and encourage employees to connect around these experiences. We have fun together.

Why WBX?

Unlike agencies that rely solely on manual campaign management, WBX Commerce combines experienced Amazon advertising strategists with proprietary technology built on Amazon Marketing Cloud. This approach enables more precise audience targeting, faster reporting, and actionable insights that help brands make better advertising decisions.

Careers

Check back soon!