Amazon Marketing Cloud (AMC) is a secure analytics environment that enables brands to analyze Amazon advertising performance at a deeper level. It helps advertisers understand attribution, customer journeys, audience overlap, and campaign effectiveness without exposing personally identifiable information.
WBX leverages AMC through its proprietary WBX Glass® platform to generate advanced audience insights, build custom segments, automate reporting, and support smarter advertising decisions.
We create custom audiences and insights from both the AMC and first-party data to optimize ad spend and increase customer lifetime value. These audiences are created from and can be leveraged across retail, search, and DSP.
WBX was built around driving value from the Amazon Marketing Cloud. Our proprietary WBX Glass technology simplifies getting actionable insights from AMC. Designed for brands that advertise on the DSP, this out-of-the-box Amazon advertising tool makes it easy to derive powerful insights from AMC without having to be an expert data scientist.
Attribution
Incrementality
Streaming TV path to conversion
