At Cannes Lions this year, Amazon Ads didn’t just talk about AI. They showed it in action.
From generative video tools that turn product data into emotional, multi-scene ads to full-funnel AI deployment across Fire TV, Twitch, mobile, and more, they proved that creative agility is now a core growth lever.
And here’s the kicker: they’re not just helping big brands move faster. They’re unlocking high-impact storytelling for every brand at every size.
At WBX, this validates everything we’re building toward:
- Content and commerce working in sync
- Creative that adapts in real time to shopper context
- Campaigns that perform and resonate
As AI removes the bottlenecks of time, format, and scale, the game changes. It’s not just about being discoverable; it’s about being dynamic.
Creativity isn’t getting replaced. Waste is.
Let’s go build what’s next. Contact us to learn more.
