The Amazon Marketing Cloud (AMC) is a large, privacy-safe solution that enables brands to run analytics across aliased data sets from all Amazon shoppers. With this data, you can see how users engage with your Amazon ads across devices — which is essential, especially as we move to a cookie-less world.
We create custom audiences and insights from both the AMC and first-party data to optimize ad spend and increase customer lifetime value. These audiences are created from and can be leveraged across retail, search, and DSP.
WBX was built around driving value from the Amazon Marketing Cloud. Our proprietary WBX Glass technology simplifies getting actionable insights from AMC. Designed for brands that advertise on the DSP, this out-of-the-box Amazon advertising tool makes it easy to derive powerful insights from AMC without having to be an expert data scientist.
Attribution
Incrementality
Streaming TV path to conversion
