Ricola is a family-owned and operated Swiss manufacturer of herbal cough drops. Nestled in northwest Switzerland, Ricola has been a household name since 1930 and has been stocked on store shelves for just as long. With a solid handle on the brick-and-mortar retail model, the company was looking to expand to ecommerce and needed a partner to build and execute a direct-to-consumer strategy.
After creating their signature cajun spice blend, Slap Ya Mama built a brand that spread to stores across the country, and they had their own online store to boot. Co-founding brothers Jack and Joseph Walker knew they had a great brand that could only get better as they expanded their line of spices and delved into other cooking mixes.
But there was one ingredient missing from their success story: Amazon.
EM Games, the creator of the popular board game The Awkward Storyteller, partnered with WBX Commerce to scale and grow the business with a key focus on holiday sales. WBX Commerce led their Amazon advertising strategy as well as managed fulfillment for the brand. To read more, check out the Amazon case study. Note: This case study was written prior to our 2023 rebrand, so it references our original company name, Whitebox.