Stores are a free, self-service branded destination on Amazon where you can curate content that inspires, educates and helps shoppers discover a brand’s product selection. Stores can be optimized using insights about performance, campaigns, traffic and sales. Shoppers can reach a Store through a brand byline on Amazon (i.e., brand name near the product title on detail pages) and via the Store’s short URL. The URL can be used as the landing page for any Amazon or non-Amazon activities, helping enhance brand awareness and the cross-selling opportunities around a brand. Stores can only be used by brands with Brand Registry.