WBX Commerce
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WBX Commerce Glossary of Terms

This glossary of terms includes ecommerce industry as well as WBX Commerce-specific terms and acronyms commonly used and how we, at WBX Commerce, define them.

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A+ Content
Also known as an Enhanced Product Description, A+ Content is an additional opportunity to answer a customer’s most commonly asked questions by providing relevant product details. These details may help drive more rapid purchase decisions and reduce the likelihood of having products returned. This can only be used by brands with Brand Registry.
Advertised Cost of Sales
ACoS is how much you spend on advertising per dollar of revenue you make. It’s the ratio of ad spend in contrast with target sales.
All in Fulfillment
The AIF model is one simple cost for DTC fulfillment, which includes picking, packing, materials and shipping. This simplified pricing model gives brands consistent pricing without variability or hidden fees.
Amazon DSP
Amazon DSP enables advertisers to programmatically buy display, video and audio ads, both on and off Amazon, and provides exclusive access to Amazon-specific audiences based on purchase and search data.
Amazon Marketing Cloud
Amazon Marketing Cloud is a cloud-based environment that houses all customer data, from search advertising to DSP business. Advertisers can see analytics across datasets to view customer paths to purchase and measure the impact of ad tactics and how they’re working together.
Amazon Sales Rank
Amazon sales rank is a metric that explains the relationship between products within one category based on their sales performance.
Amazon Search Terms
Search terms references back-end keywords (e.g., if you added “bottled” to the backend search of a canned coffee product. The word bottled would not make sense in the body of the listing, but a customer searching for bottled coffee would also be interested in canned coffee). It is better to have impactful keywords on the listing rather than in the backend.
Amazon Seller Central
Seller Central is the portal to Amazon Marketplace, used by brands, manufacturers and third-party sellers to market and sell their products to customers on Amazon’s marketplace. Once sold, there are several ways to ship to the customer. You can ship the order, pay Amazon’s FBA team to store your goods and ship your orders, or work with a fulfillment partner.
Amazon Standard Identification Number
ASIN is a unique combination of letters and numbers given to a product by Amazon. This is how Amazon refers to products. Each configuration of a product gets a unique ASIN. (e.g., A 12-pack of vanilla coffee and a 24-pack of vanilla coffee would have different ASINs.)
Amazon Stores
Stores are a free, self-service branded destination on Amazon where you can curate content that inspires, educates and helps shoppers discover a brand’s product selection. Stores can be optimized using insights about performance, campaigns, traffic and sales. Shoppers can reach a Store through a brand byline on Amazon (i.e., brand name near the product title on detail pages) and via the Store’s short URL. The URL can be used as the landing page for any Amazon or non-Amazon activities, helping enhance brand awareness and the cross-selling opportunities around a brand. Stores can only be used by brands with Brand Registry.
Amazon Vendor Central
Vendor Central is a first-party program for selling your product to Amazon. Amazon determines the brands and products they will allow to sell via Vendor Central. When using Vendor Central, the brand acts as a supplier to Amazon selling to them in bulk, and Amazon then owns and sells those products directly.
Amazon Vine Program
Amazon Vine invites the most trusted reviewers on Amazon to post opinions about new products to help their fellow customers make informed purchase decisions. Participating sellers can provide free units of their products for this select group of Vine Voices to post customer reviews for the products they submit. Participating in Vine helps build awareness of products, boosts the sales of slow and new products, and helps customers make informed decisions about new products being offered.
Auto Repricer
This is Amazon’s free tool that allows you to quickly update prices while staying within minimum and maximum price guardrails.
Base Cases
Base Units for WBX Commerce are the smallest common unit size of a piece of inventory. Base Cases are the equivalent measurement for the case quantity level of a base unit.
Base Units
A base unit is a single sellable unit.
Brand Registry
The Amazon Brand Registry program gives brands access to tools that enable them to more accurately represent their brand, find and report violations, and share information to proactively prevent infringement. Brand Registry also helps brands protect intellectual property and create an accurate and trusted experience for customers on Amazon.
Bill of Lading
A BOL is a document issued by a carrier to acknowledge receipt of a shipment of goods.
Bins are storage containers for smaller items.
A bundle contains different items/SKUs that are being sold and shipped together.
Buy Box
The buy box is the area on an Amazon listing with the "add to cart" button. This will show the price, which seller of the product will win the sale, the fulfilment method and the shipping speed.
Children are individual ASINs for each variation in a family of products.
Content is a broad term for all the information on a product detail page, including images, bullet points, descriptions, enhanced descriptions, ingredients, etc.
Cost Per Click
CPC is the cost to the brand every time a consumer clicks on a sponsored ad run.
Customization gives brands the ability to brand their packaging and create custom multi- and variety packs for sale. WBX Commerce supports a variety of fulfillment customization options to offer your customers a truly brand-centric experience.
Delivery Area Surcharge
Delivery Area Surcharge is a per carton fee charged by small parcel carriers for deliveries to domestic areas with higher operating costs (i.e., less accessible).
Demand Planning
Demand Planning is the ability to sell your products and services to meet consumer desire without running out of stock. While inventory management focuses on where your products are today, demand planning focuses on the future.
Demand-side Platform
A DSP is an advertising platform that allows buyers of digital ads, typically brands, to purchase inventory from multiple sources of ads from one platform.
Dimensional Weight or Dim Weight
Dim weight is the amount of space a package occupies in relation to its actual weight. For each shipment, you are charged based on the dimensional weight or actual weight of the package — whichever is greater.
Direct-to-Consumer Fulfillment
DTC fulfillment is the delivery of a brand's package, which was ordered online, and shipped directly to the consumer.
When a third party completes the fulfillment process for an item sold on a retailer’s website and delivers this straight to the consumer’s door.
Electronic Data Interchange
EDI is a standardized format in which companies send information digitally from one system to another.
Enterprise Resource Planning
Enterprise Resource Planning refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations.
Family refers to a group of similar products with slight variation on Amazon. (e.g., One t-shirt style that is sold in multiple sizes and/or colors would be in the same Family, but different styles of t-shirts should be separate families, i.e., Standard Fit and Slim Fit would be two different families.)
Floor Loaded Trailers
This is a carrier trailer filled with assorted, non-palletized boxes that need to be unloaded one box at a time.
Fulfilled by Amazon
FBA is one pathway to getting your brands' products on Amazon Prime. With FBA, your brand sends products directly to an Amazon fulfillment center. There, Amazon employees pick, pack and ship orders. Amazon also provides customer service on behalf of FBA brands.
Fulfilled by Merchant
FBM is the Amazon program that allows brands to ship to customers directly from their chosen warehouse. This program is different from Seller Fulfilled Prime in that there is no Prime designation on the listing.
Fulfillment is the full process from point of sale to delivery of a product to the customer. There are three main stages: receiving, processing and shipping.
Full Truck Load
FTL is the opposite of LTL and means there are enough products to fill a full truck load.
Global Trade Item Number
GTIN is the series of numbers associated with a barcode. GTINs help identify a company’s unique products.
Substances in quantities or forms that may pose a reasonable risk to health, property or the environment. Hazmat includes batteries, toxic chemicals, fuels, nuclear waste products, etc.
Inbound Shipment
Inbound shipments are LTL/FTL deliveries of product into a fulfillment organization like WBX Commerce.
Inventory is a brand’s existing product housed within a fulfillment center.
Kitting is the process of taking individual items and repackaging them into a singular, sellable, ready-to-ship product bundle or otherwise converting an item from one configuration to another for shipping purposes.
Less-than-Truckload Shipments
LTL refers to a quantity of item that does not require a full truckload. At WBX Commerce, we offer LTL and small parcel for clients depending on their shipping needs.
A marketplace is a platform for different sellers to list their products — generally covering a very broad range of categories.
Master Case/Carton
A master case/carton is a unit containing multiple inner packs of the same item.
Middle Earth 1
ME1 is the name of our Memphis fulfillment center.
Minimum Advertised Price
MAP is the minimum price set by the brand and agreed to by authorized resellers. The goal of this is to agree and enforce these minimums to avoid margin erosion.
Omnifi™ is WBX Commerce’s business intelligence tool that enables brands to quickly measure marketplace performance, understand customer and product trends, and identify revenue potential across marketplaces.
Online Marketplace
An online marketplace is a type of ecommerce website that sells products for multiple third parties (e.g., Amazon).
An order is a purchase made by a customer in a single transaction.
Outbound Kitting
Outbound kitting refers to re-kitting multi-packs and variety packs for DTC sales, which is mostly done for high-volume assortments.
Over the Top Advertising
OTT is advertising delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs (CTV).
OZ3 is the name of our Baltimore fulfillment center.
Pallets are the wooden storage and transportation structure we store products on.
Palletized Trailers
This is a carrier trailer of contained, wrapped pallets that can be removed with a pallet jack and/or a piece of powered industrial equipment.
Parent is the ASIN that pulls all of the children together. It is not a sellable or searchable ASIN.
Payment Card Industry
The Payment Card Industry is a standard or compliance mandated by credit card companies to help ensure the security of credit card transactions.
Personalization gives brands the ability to provide a unique, tailored experience to their customers.
Product Detail Page
A PDP is the page on a marketplace specific to one product — also known as a listing.
Reserved Expired
Reserved Expired is a status for inventory that is within 30 days of expiration and cannot be sold.
Reserved Staging
Reserved Staging is a status for inventory that has been segregated from normal inventory, typically at the client’s request for quarantine.
Reserved WEBO
Reserved WEBO is a status for inventory that is currently working through the Pack system.
Retail Replenishment / B2B Fulfillment
Retail replenishment, also known as B2B fulfillment, is when a brand sells in case or pallet quantities directly to a first-party platform store for products to be sold in their physical stores.
Return Merchandise Authorization
A Return Merchandise Authorization is part of the process of returning a product and is typically the result of a shipment being requested to be refunded or exchanged. WBX Commerce assumes one RMA per container, and if there are multiple containers, there must be a unique RMA for each package.
Return on Ad Sales
This metric is typically used by marketers to help determine the effectiveness of their ad spend. (i.e., What is the return in ad sales on ad spend for each campaign?)
Safety Data Sheet
SDS provides information about the hazards of a product and advice about safety precautions.
Sales Channel
A sales channel is the way in which a brand sells products to its end customers (e.g., in-store wholesale, direct-to-consumer online, etc.).
Seller Fulfilled Prime
SFP is the Amazon program that allows brands to display the Amazon Prime logo on their product listings and deliver directly to Prime customers from their chosen warehouse.
A shipment is a unique carton of products sent to fulfill part or all of a customer’s order. There can be multiple shipments for a single order.
Shipping Zones
Shipping zones are calculated based on two pieces of information: where a package originates and the package’s final destination. The higher the shipping zone, the further the package must travel and typically the more it will cost to send it.
Small Parcel Shipments
Small parcel shipments are typically under 150 lbs and 150 length+girth. At WBX Commerce, these can be shipped in a box from the WBX Commerce suite of boxes or a brand’s custom packaging. These shipments are not sent on pallets.
Stock Keeping Unit
This is how we internally identify a product, separate from a barcode. A SKU is a “sellable” group of base units, or what the customer is actually purchasing in the transaction (e.g., a base unit would be one bottle of coffee, and a SKU would represent a six pack the customer purchased).
Subscribe & Save Program
FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products they use frequently. Subscribers get a base discount on their deliveries, which are funded by the sellers. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery.
Third Party Billing
Most commonly used when referring to dropshipping, 3PB is when a retailer requires the shipper to use a specific shipping carrier and to charge a specific shipping account number in the transaction.
Universal Product Code
UPC is a type of code printed on retail product packaging to aid in identifying a particular item. It consists of two parts: the machine-readable barcode and the unique 12-digit number beneath it.
WestWorld 3
WW3 is the name of our Las Vegas fulfillment center.
WBX Commerce Dashboard
The WBX Commerce Dashboard helps brands automate the ecommerce process with a centralized platform to manage sales and fulfillment across marketplaces and platforms.