Case Study

Leading Electrolytes Brand

A leading clean, zero-sugar electrolyte drink mix brand’s products are sold wholesale, direct to consumer, as well as on Amazon. They came to WBX to increase conversion share and drive incremental customer acquisition.

CHALLENGE:

Stand Out In A Saturated Market

As a drink-mix brand that supports hydration needs for athletes, low-carb lifestyles, and people who simply lead active lives, breaking into and standing out in a crowded category is both difficult and expensive. Success can often come with the risk of lowering return.

They came to WBX with very clear objectives:

  • Increase conversion share in an increasingly saturated market/category
  • Drive incremental customer acquisition
SOLUTION:

Amazon Search + WBX Glass

  • WBX implemented Amazon search ads alongside WBX
    Glass
  • We increased overall budget allocations toward competitive and highly searched relevant keywords
  • We increased overall visibility of ads in the search results

RESULTS:

For a top priority search term, the client earned top of search placement 22% of the time, up from 15%.

Earned top placement 22% of the time

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