Case Study

Leading Hydration Brand

A leading hydration brand’s products are sold wholesale, via their Shopify website, and on Amazon. They came to WBX to drive incremental lift in brand awareness.

CHALLENGE:

Measure Impact With Control Vs. Experiment Campaign

The client came to WBX to implement a control and experiment Consideration Ad campaign to a variety of target audiences to measure the long-term impact of ads across the customer funnel and purchase cycle. Brand lift studies validate the incremental impact of ad exposure and provide a unique view into the customer’s perception of the brand.

SOLUTION:

Amazon's DSP Brand Lift Study

WBX leveraged Amazon DSP’s brand lift study to design a survey to understand the impact the client’s ads had on overall brand awareness and intent-to-purchase.

METHODOLOGY:

WBX designed a survey, asking users:

  • Which of the following electrolyte brands have you heard of? (client was the qualifying
    response against a selection of peer brands)
  • Which of the following electrolyte brands have you seen an advertisement for in the
    last 30 days?
  • Which of the following electrolyte powder brands do you intend to purchase from in the
    next 30 days?

RESULTS:

A study of 2.6k respondents revealed that users exposed to DSP Consideration Ads were more likely to be aware of the brand, more likely to remember seeing the ad, and more likely to purchase.

  • 10% lift in Awareness
  • 4% lift in Ad Recall
  • 2% lift in Intent to Purchase

10% lift in Awareness

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