By Carl Wartzack, CEO of WBX
For today’s consumers, especially younger audiences, streaming television is television. And with that shift, connected TV (CTV) has become one of the most powerful performance channels available to brands.
The data is clear. According to LG Ad Solutions, 79% of CTV viewers say streaming ads influence their shopping decisions. Nearly 40% search for a product after seeing an ad, 21% make a purchase, and 19% head into a physical store.
The impact isn’t theoretical. When Sunglass Hut ran a CTV campaign featuring a QR code-based store locator, it saw a 6x year-over-year lift in store traffic. That’s not awareness, that’s business impact.
Amazon Streaming: High-Performing by Design
While CTV is booming across platforms, Amazon’s ecosystem sets the bar for performance. With Prime Video, Fire TV, Twitch, and live sports, Amazon reaches over 200 million viewers worldwide, all connected to the most powerful retail media engine in existence.
What makes Amazon streaming different is the closed-loop connection between content, commerce, and conversion. Viewers aren’t just watching, they’re shopping. Every impression is backed by actionable signals: search, purchase history, and browsing behavior.
This means your CTV ads don’t just drive attention, they drive measurable results. And the proof is mounting; across categories, Amazon streaming campaigns deliver both e-commerce sales and in-store traffic.
Why WBX Is Your Access Point
At WBX, we specialize in helping brands unlock the full potential of Amazon streaming. For many advertisers, the challenge isn’t whether Amazon CTV works, it’s how to connect the dots across media, targeting, and measurement to maximize impact.
Here’s what we deliver:
- Precision targeting with Amazon’s retail and behavioral data
- Creative strategies that make ads shoppable, from QR codes to dynamic offers
- Full-funnel measurement that ties streaming impressions to sales, both online and offline
The result? CTV campaigns that don’t just tell a story, they deliver outcomes you can measure.
The Future Is Here
Streaming isn’t just where consumers are spending their time; it’s where they’re making their decisions. And Amazon is the platform where those decisions turn into purchases.
For brands ready to turn attention into action, WBX is your partner for making Amazon streaming not just a media buy, but a growth engine.
Contact us to get started; together, let’s build what’s next.