The Amazon DSP (demand-side platform) allows advertisers to reach their target audience wherever they spend time across the largest pool of premium ad-support content.
Amazon DSP, Simplified
Amazon DSP lets you reach customers across Amazon sites (Amazon.com, Prime Video, Twitch) and premium partners like Netflix, Hulu, and Disney+.
Performance First: Campaigns built for measurable outcomes — no guesswork.
Cross-Channel Reach: Ads across Amazon and third-party sites to meet customers anywhere online.
Actionable Insights: Real-time reporting and optimization to maximize every dollar.
Amazon believes in WBX so much that they not only named us one of their few licensed DSP resellers, they are also funding numerous tech integrations.
Amazon DSP Advantage
Target customers by behavior, demographics, and purchase intent across Amazon’s ecosystem — reaching the audiences that matter most.
Measure Impact: Track every ad from first impression to sale.
Boost ROI: Build awareness and drive profitable sales with premium inventory.
Find Growth: Unlock new opportunities with Amazon Marketing Cloud data.
Level-Up Your DSP Strategy
Advertisers combining DSP and Sponsored Ads achieve 4x the conversions
Types of DSP Ads
WBX leverages data from the Amazon Marketing Cloud to determine and recommend which combination of DSP advertisements is right for your brand.
Display Ads
Banner-style ads that can use text, images, video, and audio
Appear on Amazon and third-party websites
Video Ads and Streaming TV
in-stream (before, during, or after videos) or out-stream (non-video placements such as in-banner alongside online articles
Compatible with mobile, gaming, tablet, and smart TVs
Audio Ads
10 to 60 second non-skippable ads play between breaks for listeners
Served across Amazon music (free tier), Wondery podcasts, and top publishers such as Pandora through Amazon Publisher Direct
Transform Your Advertising with Data-Driven Decisions
WBX partners with you to identify and execute your optimal Amazon advertising strategy with the Amazon DSP and AMC insights, via WBX Glass, with no minimum spend requirements.
