The holiday season is upon us and that means so is the annual surge in online retail shopping. According to the National Retail Foundation (NRF), roughly 20 percent of all U.S. retail spending from consumers has typically always occurred between Thanksgiving and Christmas. But this holiday season will be different, with 41 percent of consumers reporting discomfort in shopping in person due to COVID-19. WBX Commerce predicts an approximate increase of 28 percent in online spending just this month, compared to December 2019.
Shoppers in every age bracket are turning to online commerce this year and repeat purchases are coming at increasingly higher volumes. But the opportunities don’t just lie in online sales this holiday season, the opportunity to reap the rewards of strategic ad spend and increase the long term value of consumers has never been greater.
Heavy investment now will lead to an increase in repeat purchasers in the new year. Here are a few ways your brand can stand out and make the most of what we have left of 2020 and see results in 2021.
Ecommerce has experienced tremendous growth in 2020, and as consumers hunker down at home, this holiday season presents an opportunity to gain the long term value of repeat customers by making your brand visible.
Today’s online customers have a wealth of options. WBX Commerce can help ensure your brand stays top of mind this holiday and beyond — starting with the right ad strategy. Contact us today to learn how we can help grow your marketplace business.