Case Study

Cirkul

Cirkul is an innovative water bottle and flavor cartridge brand that sells products on Amazon and their direct-to-consumer website. Their innovative bottle allows users to flavor their water with a turn of the flavor dial.

CHALLENGE:

Reach A Broader Audience & Improve Performance

As a newer brand in an already crowded space, Cirkul was seeking to reach more relevant shoppers while improving overall efficiencies on marketing and ad spend.

Test Amazon sponsored ads
Increase reach of new audiences
Drive incremental efficiencies

SOLUTION:

Amazon Marketing Cloud

Leverage AMC to create an audience of shoppers who had previously engaged with Cirkul, but did not purchase
Use sponsored ads audience bid boosters to prioritize ad visibility to those users

METHODOLOGY:

Custom Audiences

WBX created an audience of shoppers who had viewed a Cirkul product page in the last 30 days but had not purchased from the brand
We activated a 25% bid booster to reach these users on both Sponsored Product and Sponsored Brand campaigns
We gathered campaign performance data specific to this audience versus undefined
audience

RESULTS:

Over 60 days, AMC audience users were 2.5x more likely to click the ad and 1.8x more likely to purchase than all other campaign viewers
The cost per acquisition was nearly 2x higher for the rest of the campaign engagers compared to the viewer audience being retargeted

Cirkul

Reach A Broader Audience & Improve Performance

Amazon Marketing Cloud

Custom Audiences

AMC users were 2.5x more likely to click the ad

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