Case Study
A leading clean, zero-sugar electrolyte drink mix brand’s products are sold via their Shopify site, Amazon storefront, and other ecommerce retailers. They came to WBX to increase discoverability, sales, and best-seller rank.
CHALLENGE:
As a drink-mix brand that supports hydration needs for athletes, low-carb lifestyles, and people who simply lead active lives, breaking into and standing out in a crowded category is both difficult and expensive. Success can often come with the risk of lowering return.
They came to WBX with very clear objectives:
WBX recommended the brand implement variations, combining all like- items together on one PDP, in order to improve overall best-seller rating,
increase reviews and totaly ratings, and increase overall sales velocity.
The brand separated out their current variation to include two variety pack offerings, and worked with WBX to monitor the front-end to ensure
no issues with the new variation.
Next steps will be tracking sales and CVR to continue the improvements while monitoring the listing to ensure Amazon does not edit the variation.
RESULTS:
Best-seller rank improved from #30 to #3 in health & household, and improved from #2 & #3 spots to consistently #1 in sports nutrition electrolyte replacement.