Case Study
VIVO specializes in high-end ergonomic solutions for the office. Products are sold direct to consumer, as well as on Amazon. They came to WBX to help boost Amazon sales while leveraging their website as a complementary sales channel.
CHALLENGE:
As third-party cookies are disappearing, first-party data has become essential for effective advertising. Media buyers face challenges such as brands’ reluctance to integrate tags on their websites, static data sets, and not understanding or leveraging the Amazon Marketing Cloud (AMC).
VIVO’s challenge was finding net new customers who had not been exposed to ads, to
drive an increase in sales.
WBX Glass used Shopify data to identify customers who purchased more than two products on VIVO’s Shopify site to create a lookalike audience. WBX created and targeted a 1st party audience segment with ads promoting VIVO’s full product catalog. Ads were targeted to lookalike customers while negating anyone who had previously purchased through Amazon.
Campaigns were executed through the WBX Amazon DSP seat, focused on conversion rate and audience engagement.
First-party data from Shopify enabled actionable cross-sell opportunities:
“WBX’s innovative approach and deep understanding of AMC helped us bridge the gap between our DTC business and Amazon. This allowed us to drive more holistic action across our customer base agnostic of their purchasing platform.”
RESULTS:
Vivo will expand testing across additional product lines to increase cross sales. By leveraging new data points from the WBX- Shopify integration, they can test retargeting cart abandoners across Amazon.