Specifically these people.
Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger.
In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment.
Amazon provides sellers the metrics ACOS (Advertising as a Cost of Sale) and IPI (Inventory Performance Index), which take into account not just marketing costs but warehousing and fulfillment costs, as well as how expensive a product is to ship. The metrics have made supply chain data an unavoidable metric for ecommerce marketers.
Everyone purchases products and/or services online now. From your grandma to your mechanic to your first-grade teacher, they’ve all purchased something on the internet.
From sneakers to online sales classes, the e-commerce industry is exploding with opportunities to sell products and services of all kinds. It will only continue to expand and grow.
These people are the ones pushing the e-commerce industry through the next decade. Go and follow these experts to follow their thoughts on e-commerce strategies, products, promotion, user experiences, interfaces, storytelling and more.
COVID-19 has changed the way consumers are shopping, with a largely remote workforce who have turned to online shopping for their necessary, and unnecessary items, to avoid in-store shopping. It is clear consumers aren’t returning to their old, pre-pandemic habits anytime soon. However, the products shoppers are searching for have shifted.
It’s no surprise that last year we saw a spike in pandemic-related products, such as hand sanitizer and face masks, with the majority of top 10 product searches being related to these protective items and panic buying peaking in July of 2020.
The world of commerce has been steadily shifting to online. Between 2017 and 2019, U.S. e-commerce sales rose from $461 billion to $602 billion, reflecting a change in behavior as consumers grew more comfortable with online purchases and the convenience e-commerce offers. Not surprisingly, the current pandemic has significantly accelerated e-commerce growth. And consumer demands for the broadest array of choices are driving the continued rise of the marketplace ecosystem.
The fact is, the marketplace is one of the oldest vendor concepts. At its most basic, the marketplace is about providing an opportunity for multiple vendors to get their goods in front of a diverse population of shoppers. That hasn’t changed.
A number of retailers, including J.C. Penney, Lowe’s and Kohl’s, are telling shoppers they need to place their online orders soon or else pay expedited shipping fees if they want to get their packages delivered in time for the holidays.
The earlier-than-usual deadlines come as more people turn to online shopping during the pandemic, creating a logjam for shipping companies as well as delivery delays. For some retailers, like H&M and Lego, the deadlines have passed.
Here’s a look at the engineers making meaningful contributions to code and community, especially amid a challenging year.
We’re recognizing these software and IT pros for their problem-solving prowess to solve technical challenges, and their work to spread skills and motivation throughout the community. This year’s honorees range from self-taught programmers to Ph.D.s, each making an impact on both systems and people. Increasingly, we find that this range is reflective of the tech community as a whole.
Marcus Startzel, CEO of WBX Commerce and Forbes Business Council member, discusses the rise of direct-to-consumer brands, how to build brand awareness when there’s more choice than ever before, and why companies must think of e-commerce as more than just another marketing channel.
They say with any challenge or crisis comes great opportunity, and when opportunity knocked during the spring of 2020 in the form of a global pandemic, online merchants’ business operations changed, likely for good, overnight. As such, the inevitable evolution of the digital shopping ecosystem was brought forward by several years according to industry experts across the world.
The Tech Tribune staff has compiled the very best tech startups in Baltimore, Maryland. In doing our research, we considered several factors including but not limited to, revenue potential, leadership team, brand/product traction and competitive landscape.
Additionally, all companies must be independent (unacquired), privately owned, at most 10 years old, and have received at least one round of funding in order to qualify.
Modern commerce is creating a democratized battleground in the fight for consumer loyalty. The implications for brands are unprecedented — they are now faced with trying to meet customer needs while balancing new complexities in their marketing, commerce channels, supply chains and operations.
COVID-19 has brought about sweeping overnight changes to the way we do everything, from staying in touch with our loved ones to how we shop for basic necessities. It’s likely for many of us these changes will last beyond just this period of social distancing.
Build a team around you that you trust, and empower them to make your organization better. Without good teams focused on the top priorities, you create the perfect environment for burnout out… a ton of effort placed, and nothing to show for it. People don’t burn out in startups when there is fast-growing success…and that requires clear priorities and great teams.
The company grew its revenue 144% year-over-year between 2018 and 2019. That was followed by a 40% increase in the first quarter of 2020 compared to the first three months of 2019. Startzel expects to see even more growth throughout the remainder of the year.
“The biggest wins create an industry’s history. Yet the community that sets the stage for those milestone moments happen because of the people who are doing the work to start and grow.”
“During this episode of “Marketing Today,” host Alan Hart interviews Marcus Startzel, Chief Executive Officer at WBX Commerce. WBX Commerce is powering the D2C economy, …”
“Marcus Startzel is moving from adtech to e-commerce: He’s becoming the new CEO at WBX Commerce.”
Toy manufacturer hires e-commerce agency, WBX Commerce, to drive holiday sales with Sponsored Products
“We’ve built dozens of applets or processes to automate or eliminate repetitive tasks. That means using services like youcanbook.me, or using Amazon’s Mechanical Turk either manually or via an API.”
–Rob Wray, founder and CPO
Plenty of small businesses seek out bank loans. But now Maryland startups can borrow an executive.
A new program is lending young companies some human capital to help advance their businesses. The Maryland Technology Development…
The e-retailer spends less time dealing with Amazon and eBay, and Glee Gum’s sales have increased.
Glee Gum, a chewing-gum maker that touts its save-the-rainforest credentials, had become overwhelmed with the fees, processing and paperwork involved in selling on the Amazon and eBay marketplaces…
“We’ve built dozens of applets or processes to automate or eliminate repetitive tasks. That means using services like youcanbook.me, or using Amazon’s Mechanical Turk either manually or via an API.”
–Rob Wray, founder and CEO
The e-tail giant can bring your products to a widespread audience—but here’s what to know first.
Is Amazon a friend or foe?
The e-commerce behemoth is often viewed as a competitor to small businesses, but the…
When it comes to running an ecommerce company, Rob Wray knows the struggle.
With Mp3Car.com, he saw how errors like sending the wrong product or a wrong part could impede growth. The little mistakes added up. With each error, customer feedback declined to 85-90 percent…
A Video Conversation with Rob Wray, CEO of WBX Commerce – Interviewed by Edwin Warfield
Watch Rob Wray’s complete talk at eCommerceFuel in Nashville.