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AMAZON DSP

Advertising That Converts

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Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that enables brands to reach shoppers both on and off Amazon through display, video, and audio advertising.

Unlike Sponsored Products, Amazon DSP uses audience signals—including shopping behaviors, interests, and purchase history—to help advertisers reach new and existing customers throughout the buying journey.

How WBX Uses Amazon DSP

WBX combines Amazon DSP with proprietary audience intelligence through WBX Glass® to create highly targeted campaigns, automate reporting, and improve campaign efficiency for brands looking to scale Amazon advertising.

Amazon DSP, Simplified

Amazon DSP lets you reach customers across Amazon sites (Amazon.com, Prime Video, Twitch) and premium partners like Netflix, Hulu, and Disney+.

  • Performance First: Campaigns built for measurable outcomes — no guesswork.
  • Cross-Channel Reach: Ads across Amazon and third-party sites to meet customers anywhere online.
  • Actionable Insights: Real-time reporting and optimization to maximize every dollar.
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Amazon believes in WBX so much that they not only named us one of their few licensed DSP resellers, they are also funding numerous tech integrations.

Amazon DSP Advantage

Target customers by behavior, demographics, and purchase intent across Amazon’s ecosystem — reaching the audiences that matter most.
  • Measure Impact: Track every ad from first impression to sale.
  • Boost ROI: Build awareness and drive profitable sales with premium inventory.
  • Find Growth: Unlock new opportunities with Amazon Marketing Cloud data.

Level-Up Your DSP Strategy

Advertisers combining DSP and Sponsored Ads achieve 4x the conversions
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Types of DSP Ads

WBX leverages data from the Amazon Marketing Cloud to determine and recommend which combination of DSP advertisements is right for your brand.
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Display Ads

  • Banner-style ads that can use text, images, video, and audio
  • Appear on Amazon and third-party websites
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Video Ads and Streaming TV

in-stream (before, during, or after videos) or out-stream (non-video placements such as in-banner alongside online articles
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Audio Ads

  • 10 to 60 second non-skippable ads play between breaks for listeners
  • Served across Amazon music (free tier), Wondery podcasts, and top publishers such as Pandora through Amazon Publisher Direct
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Transform Your Advertising with Data-Driven Decisions

WBX partners with you to identify and execute your optimal Amazon advertising strategy with the Amazon DSP and AMC insights, via WBX Glass, with no minimum spend requirements.
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Frequently Asked Questions

What is Amazon DSP?

Amazon DSP is Amazon’s programmatic advertising platform that allows brands to buy display, video, and audio ads using Amazon audience data.

Sponsored Ads appear within Amazon search results, while DSP campaigns can reach shoppers both on and off Amazon using audience targeting.

Brands looking to expand reach, improve audience targeting, and grow awareness beyond Sponsored Products often benefit from Amazon DSP.

WBX combines expert strategy with WBX Glass® technology and Amazon Marketing Cloud insights to build custom audiences, optimize campaigns, and improve reporting.