WBX AUDIENCE STUDIO

Your data. Our model.
Your edge.

AI-powered scoring models trained exclusively on your brand’s purchase behavior — not Amazon’s shared segments.

WBX Audience Studio

Audience Studio uses custom AI scoring models trained on your brand’s purchase behavior and relevant Amazon signals. Each model is built for your business—not shared across other brands—and improves as new campaign and conversion data flows in.

Continuous propensity scoring – not binary segments

Every shopper in Amazon’s DSP universe receives a purchase likelihood score based on your brand’s own buyer patterns, not shared behavioral signals available to your competitors

Three models. One engine. Built for your growth objective.

Demand Discovery finds net-new buyers. New Demand Capture converts high-intent first-time shoppers. Loyalty Accelerator maximizes repeat purchase and LTV. Each trained on your data – exclusively.

Holdout group on every campaign – causal lift, not attribution

AMC measures the delta in performance between exposed and withheld groups for conversion rate uplift, ROAS uplift, and NTB uplift. Every campaign produces a number you can defend.

The Problem

Every brand is targeting the same audience.

Most Amazon DSP targeting relies on broad shared segments and static rules—not your actual buyer patterns. That means competitors can reach the same audiences, while every new campaign starts without a learning advantage.

No Differentiation

Generic in-market and lifestyle segments are available to every brand in your category simultaneously — including your direct competitors.

Shared Signal, Shared Results

When your audience logic is built on Amazon’s shared data, your targeting strategy is, by definition, replicable by anyone with a DSP seat.

No Incrementality Measurement

Standard Amazon audiences don’t tell you if you drove a sale — only that a sale happened. True lift is invisible.

No Intelligence Loop

Standard DSP campaigns don’t learn. Each flight starts from scratch. An AI model compounds.

END-TO-END GROWTH PLATFORM

A closed-loop AI system.

Builds, activates, and continuously improves brand-specific audiences on Amazon.

Step 01

AI Goal Recommendation

Trained exclusively on your brand’s buyer signals — not shared with any other brand.

Step 02

Proprietary Scoring
Engine

Your first-party data combined with Amazon signals — exclusive to your brand, uncopyable.

Step 03

Audience Creation &
Activation

Ad-exposed validated lift built into every campaign — proof of performance.

Step 04

Full-Funnel
Measurement

Ad-exposed validated lift built into every campaign — proof of performance.

Step 05

Compounding AI

Ad-exposed validated lift built into every campaign — proof of performance.

Campaigns end. The learning doesn’t. Audience Studio continuously improves with new data.

THE DASHBOARD

Live performance visibility.

Track campaign vs. holdout, see conversion rate & ROAS uplift calculated automatically, and check every metric that matters — reach, conversions, revenue — alongside model history and setup. Updated continuously as conversion data flows in.

REQUEST A DEMO

See Your Brand’s AI Audience Model in Action

Your first AI audience model can be live in as little as two weeks. Built using your data.
Designed exclusively for your brand.

Your data. Our model. Your edge.

WBX Audience Studio

Every brand is targeting the same audience.

A closed-loop AI system.

Live performance visibility.

See Your Brand’s AI Audience Model in Action

Your data. Our model.
Your edge.