Advertising Management

Tailored advertising management, powered by technology

Advertising strategies designed for your brand’s unique needs and goals, powered by our world-class technology.

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Our Winning Strategy

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Amazon Data Activation with WBX Glass®

WBX Glass® connects Amazon Search, Amazon DSP, and Amazon Marketing Cloud into one real-time decision engine to see exactly which audiences, products, and messages lead to sales
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A large library of custom AMC audience templates

We’ve built a robust set of reusable audiences that go well beyond what’s available via basic instructional query examples—enabling more precise targeting at scale.
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Grow New and Repeat Customers

We use those custom AMC audiences to target customers who are most likely to purchase with the right messages at the right time. This results in optimized ad spend and increased customer lifetime value for your brand.

Amazon DSP Technology Integration

We’ve built purpose-built technology to integrate directly with Amazon DSP—enabling scalable campaign activation and management, powered by AMC audiences and insights.

WBX uses proprietary WBX Glass® technology and 20+ custom Amazon Marketing Cloud audiences to optimize Amazon Search and DSP campaigns in ways standard agencies cannot. We manage Amazon Sponsored Ads (Search) and Amazon DSP (Display, Video, Streaming TV) as a single data-driven system to drive both conversions and long-term brand growth.

How We Do It
By analyzing real shopper behavior inside Amazon Marketing Cloud, we identify which ads, products, and audiences actually create sales, not just clicks.

What You Get
Better targeting, lower wasted spend, higher repeat purchase rates, and clearer attribution across the entire Amazon customer journey.

Our Proof
WBX clients have seen results like +233 percent conversion growth and +80 percent year over year total sales growth using our combined Search and DSP strategy.

Stats

Advertising that drives growth

+60%

Successful advertising on Amazon drives 60% of total growth in the marketplace.
4X
Brands that combine Amazon DSP and search-based advertising see 4x higher conversion rates.

Programmatic Display & Video

Amazon DSP Advertising

Reach your customers wherever they are with streaming TV, video, and display advertising using the Amazon DSP. Our advertising management services combine data from the Amazon Marketing Cloud with our proprietary technology to optimize your Amazon ad campaigns, view purchase behavior and trends, and analyze which tactics drive sustainable demand for your brand.

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CONTENT

Amazon Content Optimization​

Increase conversions with content designed for high potential customers.

  • Win the Buy Box
  • Analyze search trends and rankings in real time
  • Optimize keywords and topics
  • Get a dedicated content strategist, included as part of our management services
  • Increase discoverability across your catalog
  • Grow an unrivaled number of new and repeat customers
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Why This Works

  • We see how shoppers move from ads to purchases across Search and DSP
  • We identify which audiences create repeat customers, not just one-time buyers
  • We optimize based on real buying behavior instead of surface-level metrics
  • We eliminate wasted spend by focusing on what actually drives revenue

RESULTS

How WBX helps our partners win

+233%

Increased conversions with combined Amazon DSP and Sponsored Ads strategy

+57%

Year-over-year sales increase by directing ad budget to products with the greatest halo effect

+30%

Month-over-month sales growth by using Amazon Marketing Cloud data to understand the path to conversion across DSP and Sponsored Ads

+80%

Total sales increased 80% YoY

+56%

Total DSP ad-attributed sales increased 56% YoY

+133%

136% YoY increase in repeat purchasing