Case Study

Gertmenian

Gertmenian is a manufacturer and distributor of high-quality area rugs, including traditional, contemporary, and modern designs. Current sales channels include an Amazon storefront, Wayfair, Overstock, Home Depot, Loewes, Target, Walmart.

CHALLENGE:

Improve User Shopping Experience

As a unknown brand in the lifestyle and interior design space, Gertmenian struggled with how to speak to their audience to convey their message and drive sales and loyalty. They came to WBX with three clear objectives:

Improve customer’s shoppability.
Reduce the rug jargon and make the storefront more consumer friendly.
Improve visibility and effectiveness of the Amazon storefront.

SOLUTION:

Optimized Content

WBX worked with Gertmenian to optimize their Amazon storefront:

Optimized navigation pages to drive shoppers to their preferred categories, allowing them to shop by size for both indoor & outdoor rugs.
Removed industry jargon from the navigation that consumers weren’t familiar with to ensure an easier UX.
Implemented new product selector module on the Area & Outdoor Rug landing pages.
Added a running loop video to the brand store homepage.

METHODOLOGY:

Brand Store Data To Refine Content

Leveraged brand store data to understand how customers are typically shopping the Gertmenian brand store.
Provided initial recommendations and tested the change during the Black Friday/Cyber
Monday event when there would be the highest traffic and engagement on the storefront.

RESULTS:

Improved Amazon storefront dwell time to more closely align with peers
The Area/Accent Rugs landing page with the new product selector module increased dwell time by +45% PoP
The Outdoor Rugs landing page grew at a steadier pace around +8% PoP
Overall total brand store dwell time grew +3%
Brand Store total CVR grew +17% PoP
While Area/Accent Rugs CVR remained flat PoP, Outdoor rugs CVR grew +34%

Gertmenian

Improve User Shopping Experience

Optimized Content

Brand Store Data To Refine Content

Improved dwell time +45% to more closely align with peers Brand Store total CVR grew +17% PoP

More Case Studies

Leading Meal Replacement Brand – Repeat Purchase AI Audiences

Leading Health & Household Supplement Brand – New-to-Brand AI Audiences

Leading CPG Supplement Brand – New-to-Brand AI Audiences