Full-funnel Amazon Ad Strategy Grows New Customers by 762%

WBX Commerce partnered with the pet brand to develop and implement a comprehensive advertising strategy. The solution involved a full-funnel approach, leveraging various Amazon advertising types:

• Sponsored Product: This was the foundation of the strategy, but it was no longer the sole focus. Sponsored Product ads continued to drive sales and visibility.
• Sponsored Brand: Sponsored Brand ads were introduced to create brand awareness, engage customers earlier in their purchasing journey, and showcase a range of products.
• Sponsored Display: These ads were used to retarget past page visitors and display products to shoppers interested in similar goods.
• Sponsored Brand Video: Engaging video content was incorporated to tell the brand’s story, educate customers about its products, and increase conversion rates of new-to-brand customers.

WBX Commerce also improved the keyword bidding strategy and continually tested and optimized campaign efficiency to ensure the best possible results.

Additionally, we employed our proprietary insights tool to monitor and optimize campaign performance. This allowed us to make data-driven decisions and allocate ad spend more effectively.