Case Study

Supplement Brand Boosts Conversions With the Amazon Marketing Cloud

A keto-friendly supplement brand focused on increasing endurance and energy partnered with the Amazon advertising experts at WBX to increase conversions on Amazon.

photo of a transparent container with yellow pills
sponsored search traffic ads, identify gaps to increase conversions

The Goal

Despite significant investment in Sponsored Ads, the brand was not hitting conversion goals. The goal was to identify gaps in Sponsored Ads search traffic that were preventing them from reaching their full potential.

The Solution

WBX used insights from the Amazon Marketing Cloud (AMC) to track customer searches and identify the path to conversion. First, our team viewed what searches occurred before the search that drove a conversion. Then, we analyzed the data collected from the AMC and identified gaps in the brand’s Sponsored Ads search traffic.

 

Our Amazon data scientists discovered important keywords that weren’t being targeted, and from there, optimized their Sponsored Ads to target those words and improve search conversion rates and coverage.

AI electronic imaging

The Results

  • Through our Amazon ads management services, identified over $100k worth of spending opportunities to increase conversion rates by an estimated 30% for those terms
  • Unlocked top-performing keywords and optimized Sponsored Ads to target those keywords, resulting in significantly improved conversion rates and coverage

Increased conversion rates by ~30%

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